1. Understand the three separate ares of SEO
There are three main areas of SEO that you should understand:
On-page SEO deals with such elements as content quality, pages’ structure or internal linking.
Off-page SEO deals with such elements as using Social Media for your SEO, or creating a quality Linking Profile.
Technical SEO deals with all kinds of back-end work that will help your website load faster, use schema markup, etc.
If you want your organic visibility to be high, you should make sure that each area is taken care of.
2. Do not be afraid of testing new technologies
I’m not saying that you should blindly follow each idea that you stumble upon. However, SEO is all about experimenting.
For a while, many hoped that investing in AMP would result in better rankings, but now it became clear that it is not the case. That doesn’t mean it’s not worth your time for its own benefits though.
Another technology that is worth testing is Progressive Web Apps (PWA), which is your bridge between having a website and having a dedicated mobile app.
3. Go white-hat
By “white-hat SEO” I mean a professional approach focused on true business visibility.
Links are built by creating partnerships and providing shareable and linkable quality content.
On the other hand we have “black-hat SEO”, which is usually an automated approach that is focused on the quantity, over quality. Often a some kind of software is used to build numerous links at once, ignoring the risk of penalties.
If you are serious about your goals and the future of your business then white-hat is the only way.
4. Treat SEO as an ongoing process, never a one-time project.
SEO is an ongoing wheel of gathering and analyzing data, implementing your learnings, and revising it to start again. Keyword research should be done regularly, SEO opportunities recognition and analysis or organic competitors are also ongoing things.
5. Be very specific
Every detail of a website counts. Every heading, every broken link, every paragraph and every internal link. So get to work, or contact us to do the work for you.
Google is the only search engine most businesses care about. However, websites such as Facebook or YouTube should be treated as search engines as well, as the number of searches that are performed there every day is staggering. Bing/Yahoo! are also more popular by means of “the power of defaults” — Microsoft places Bing as the default search engine in many of its products. Additionally, rising awareness of privacy issues made another search engine grow in popularity — DuckDuckGo, which is known for its tracking-free experience. Still, the numbers clearly show that Google continues to have a massive portion of market share, placing all other products far, far behind.